1. 10 things you should know before starting a Consumer Tech business

  2. How to make sure your business is a good idea (before you invest your life savings)

    • The definitive guide to Consumer Tech market research (is there room for you?)

    • 10 questions to ask potential customers (will people spend their money with you?)

    • Find your value prop (what makes you special, actually?)

    • Examples: 10 value props from my current favorite Consumer Tech startups

  3. Tackle the business plan (it should be quick)

    • How to think about building your product

    • How to think about about monetization

    • How to think about marketing

    • How to think about hiring

  4. Corporate paperwork (checklist here)

  5. Pitching investors

    • The pros and cons of taking VC money in Consumer Tech

    • The state of consumer VC (2024)

    • 5 best recent pitch decks I’ve seen

    • How to build your own pitch deck

    • How to hold your own in investor meetings (tactical stuff)

  6. Building your team (decide who to hire)

    • The responsibilities matrix + org chart template

    • The definitive guide to interviewing and making smart hiring decisions

    • Hire slow, fire fast

    • Pros and cons of remote work

    • How to onboard your best (and most expensive) asset - people

    • My 2 cents on how to work with lawyers

  7. Branding & Market Positioning

    • Naming your company

    • Building a brand identity

    • Claiming your market position

  8. Business Operations stack

  9. Building a Minimum Viable Product (MVP)

    • Words to the wise (align expectations to budget, timeline, avoid tech debt)

    • What non-technical founders should know

    • IMHO: Visualize your plan, do something no code

    • The steps (wireframing, building, testing)

    • Should I work with a freelancer, an agency, or a full-time engineer?

  10. Financials

    • Typical margins in consumer tech

    • Monetization strategies (freemium)

  11. Go-to-Market (the early stages of getting your foot in the door and making noise)

    • Field Marketing (Gist)

    • Partnerships (Open)

  12. Marketing & Growth (the post-launch stages of spreading the word)

    • The marketing funnel x customer journey

    • Pros and Cons of every marketing channel

    • New trends I’ve seen for growth

    • Building real community